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GiGi by Jeanne


Fox 2 News

By:  Kim Hudson

August 1, 2016


ST. LOUIS, MO (KTVI) - Self taught designer, Jeanne Roberts Johnson, is the owner of GiGi by Jeanne. She also is an attorney and started creating the pieces as a way to unwind from the long days at work!

She creates light weight jewelry that compliment  every outfit! Check out her hand-crafted bracelets, earrings, and necklaces at her website

Meghan Edmond's Gold Herringbone Earrings


Big Blonde Hair

Real Celebs. Real Housewives. Real Style.

By Lauren  Sebastian

June 25, 2015


Sometimes I search high and low for items seen on the Real Housewives with no avail.  Other times awesome people like Jodie W. email just email me the answer to my longing questions. 


Made in St. Louis: Lawyer by day, glamour jewelry designer by night
St. Louis Post Dispatch

By Debra Bass

February 22, 2015


Jeanne Roberts Johnson

Age • 36

Family • Husband, Jay Johnson; son, Jay Johnson, Jr., 4

Home • Central West End


What she makes • Versatile and practical glamour jewelry designed and created by hand called Gigi by Jeanne. GiGi has a website store at 

GiGi jewelry can also be found at Missouri Botanical Garden Gift Shop; Discover St. Louis, gift shop in Southwest Terminal at Lambert Airport; Distinctions, 12354 Olive Street Boulevard; Jewel Angels boutique in Mid Rivers Mall; Cha Boutique, 9666 Clayton Road; The Designing Block, 7735 Clayton Road; A Young Concept Hair Salon, 13035 Olive Boulevard; Dream House Tea Room; 15425 Clayton Road, Ballwin; and online at and


You’re a lawyer, why’d you start making jewelry? I have been practicing law, as a transactional attorney, for more than 10 years. Prior to joining the Roberts Companies as general counsel, the first five years of my career was in private practice with a large law firm. 


My Business Monday:  GiGi 


FOX 2 News

By April Simpson

February 9, 2015


ST. LOUIS - A local attorney needed to unwind from long days at work and followed her dream to nurture her passions for design by handcrafting jewelry.


Jeanne Roberts Johnson became a self-taught jewelry manufacturer, making commissioned pieces for weddings, bridal parties, and other special occasions. 

Local Love: The Glamour of GiGi


ALIVE Magazine

By Sarah Stallmann

December 12, 2013

Statement jewelry goes glam with GiGi, a handcrafted collection by St. Louis-based attorney/designer Jeanne Roberts Johnson. Beginning as an after-work hobby, Johnson has created a line that appeals to a woman’s inner glamazon—creating opulent yet sophisticated pieces that are versatile enough to transition seamlessly from day to night.


After an increased interest in her creations by friends and family, Johnson decided to officially launch her brand, quickly creating a presence that is hard to miss. From shiny baubles and bangles to sets that can be mixed and matched, each piece is handcrafted to dazzle. The expansive collection boasts stones like green and white jade, black onyx and coral. Pave-encrusted beads and Swarovski pearls and crystals add a touch of bling to the palette. Necklaces, bracelets and earrings are delicate yet strong, creating a soft femininity.


Johnson plans to increase her presence in 2014 by launching the Magnet Collection, each piece of which is entirely interchangeable and can be worn countless ways. GiGi has been featured on Resale Royalty and Rachel Ray, and can be purchased at several local retailers including Cha in Ladue, the Chase Park Plaza and the official GiGi by Jeanne website. Tis the season for holiday sparkle!

Shop Local at Your Local Mall


KSDK: Show Me St. Louis

By Stephanie Zoller

December 2013

Shop local at your local mall this holiday season. You can find out more at


Mid Rivers Mall

Jewel Angels - This boutique at Mid Rivers Mall glitters with unique finds including affordable Lux accessories: Handbags, Hats, Costume Jewelry, angel wear, Fleur de Lis wear and more. Jewel Angels also features a jewelry line called "GIGI" by local designer Jeanne Roberts Johnson who has been featured on the Style Network and Rachel Ray.

Nicki's Central West End Guide


Local Social II

By Nicki Dwyer

July 17, 2013


CWEnder Jeanne Roberts Johnson exhibited her stunning jewelry at a trunk show organized by Mary Jane's, 387 N. Euclid. To unwind from the stress of her profession Jeanne, a lawyer, makes earrings, bracelets, and necklaces under the moniker Gigi by Jeanne. She uses pave crystals, semi-precious stones, and Swarovski crystal pearls set in 14k gold-fill. Dangly earrings are priced from $50 to $100, bracelets are $40 to $60, and long necklaces are $60 up. Visit her website to view her work up close and get more information.

Stylish Subtleties: Jeanne Roberts Johnson
Designer, GiGi
GiGi—Minus a Musical


St. Louis Magazine

By Nancy Curtis

June 20, 2013 (published in hard copy July 2013 magazine)


With a stressful career as a transactional attorney, Johnson needed a creative outlet. She followed her passion for design and taught herself how to make jewelry and twist wire. Eventually, friends and family began asking for the pieces. This spring, Johnson debuted her jewelry brand, GiGi (, available locally at Cha and Mary Jane’s. The handcrafted pieces run $45 to $60 for bracelets, $50 to $100 for earrings, and $50 to $200 for necklaces. Johnson uses materials such as semiprecious stones, Swarovski crystals and pearls, and sterling silver to create jewelry that makes a statement, from interchangeable bracelets to 8-foot-long necklaces.

Jewelry by Jeanne


St. Louis American

By Dana G. Randolph

May 23, 2013


Gigi, an exciting jewelry venture launched by Jeanne Roberts Johnson, Esq. is off to a running start. Jeanne’s official debut on Saturday, May 11 at the sleek Wild Flower Loft space in the CWE was a huge success.


A sophisticated line of jewelry, GiGi is designed by Jeanne herself. Sister friends Stephanie Roberts and April Powell are her PR and marketing team. The trio is excited about the launch and looking forward to introducing the line nationwide. An affordable but chic collection, items are priced between $45 and $495.


BFF Keshia Knight Pulliam flew in to lend support as well as model pieces from Jeanne’s spring offering. Sister Fallon (Fallon’s Kitchen) provided the delicious candy ball treats for guests to sample along with Wild Flower’s plentiful buffet of delicacies, including chicken empanadas and spinach puff pastries.


Jewelry by Jeanne


St. Louis American

By Dana G. Randolph

December 27, 2012


Jeanne Roberts Johnson recently launched a chic jewelry line and we (St. Louisans) are fortunate to be the first to view and model. General Counsel (Roberts Companies), wife and mother, Jeanne is very excited to finally share her passion with family and friends. Jeanne's entree to the world of jewelry design was quite simply, personal stress relief after a long day. She started donning her striking earrings, necklaces, and bracelets and friends and family began to ask for custom designs. Those same designs evolved and GiGi by Jeanne was born. Jeanne is now ready to let St. Louis know that she is building this business and taking her designs to local boutiques, stores, and online (

GiGi by Jeanne: A Great Alternative to Fine Jewelry


The Nassau Guardian

Scieska Adderly

December 2012


Diamonds may very well be a girl's best friend, but the truth of the matter is that most aren't able to afford them. Wearing an exquisite, lightweight piece of GiGi by Jeanne jewelry will have you shining bright like a diamond without breaking the bank. The jewelry line's owner and creator Jeanne Roberts Johnson describes it as a "great alternative to fine jewelry."


"Not everyone can afford diamonds and rubies but those women should still be able to shine and feel beautiful. It's a great alternative to fine jewelry. My jewelry is about a lifestyle," Roberts-Johnson revealed in this week's edition of Da Plunge.  "It's the type of jewelry that you can wear anytime. My jewelry is very lightweight. The earrings literally feel like feathers on your ears. I really pride myself on how lightweight my jewelry really is. 


She admitted that jewelry making started out as a hobby for her when she began four years ago. A lawyer by profession, Roberts-Johnson used jewelry making as a stress reliever. But it quickly turned into her passion and now it's a business. "Before I joined Roberts Companies as general counsel, I was in private practice with a law firm based in St. Louis, Missouri. At the time, it was pretty stressful. So I just needed an outlet, something to do that would act as a stress reliever, something that would take my mind off of law and work," according to Roberts-Johnson.


"Naturally, I am a very creative person so I decided that maybe I can start making jewelry. It started off just being for fun and then it turned into a true passion. Now, my passion has evolved into a business. I started making jewelry four years ago."


Each piece of the GiGi by Jeanne jewelry line, Roberts-Johnson pointed out, is handmade and designed by her. Though she is not officially launching her line until spring 2013,GiGi by Jeanne jewelry is featured in a boutique in St. Louis, Missouri, and there are plans to place inventory in a Park City, Utah store in time for the Sundance Film Festival.  "Recently, about a week and a half ago, a local boutique in St. Louis, Missouri picked up my line right before Christmas. It has been selling out of my stuff, which is a good thing," she shared. "In fact, the owner expressed that she would like me to send her some inventory for her main store in Park City, Utah in for the Sundance Festival at the end of January."


"It started out for my personal use, but then I realized that a lot of my family members and close friends really liked it and got to a point where they wanted to buy. They pretty much bought me out, which is great. This year, I decided to revamp everything and really turn it into a full-fledged business. Currently, I am working on my brand development and the full story behind GiGi by Jeanne."

Roberts-Johnson also revealed her intention to work with a manufacturer that would mass produce her pieces sold in places like the Bahamas, Missouri, and California.


On Sunday, Roberts-Johnson will be unveiling her line of bracelets, necklaces, and earrings at an exclusive party in western New Providence. "I would love to have a store pick up my jewelry in the Bahamas. I literally hand-make and design every piece myself. In three to five years, I see GiGi by Jeanne in various boutiques in the Bahamas, St. Louis, Missouri and Los Angeles,  California. It may get even bigger and get picked up by one of the major department stores."